Bluegape Lifestyle Private Limited

About Bluegape Lifestyle Private Limited

bluegape is a visual blogging plaform.

In the last few years, the world has moved from Web to 'Mobile'. While we are on Mobile, our content consumption behaviour is different. We don't read long form of content. We actually don't read but just look at things.

Everyone is an educator in one way or the other. We can teach something. We have some skill or knowledge to give back. Visual blogging is a great way to express yourself in this fast moving world of short attention span. People use bluegape to share their Collections, Wishes, Experiences, Opinions or just to tell a story with visuals. You can imagine us to be Tumblr for Visual Blogging.

In the last decade - One social network was replaced by other. For example: MySpace, Orkut and then Facebook. During this time - it was all web era.

In this web era - Facebook has built dominance with three major things: 

1. Personal Sharing (what am I eating) 
2. Instant messages (let's come to eat) 
3. Knowledge/Content sharing (places to eat)

When world started moving to mobile - Social space start fragmenting into these three pieces. 

Instagram took the personal sharing space.

Facebook tried to capture instant messaging by launching messenger separately but whatsapp nailed it better

We are capturing the knowledge/content sharing part. A platform which is built keeping in mind the creation and consumption behaviour of people on Mobile.

Currently we are biggest in this space with 15 Million uniques per month, 30 Million sessions per month and 90 Million Pageviews per month. 75% of our traffic is Mobile.

Now celebs and brands have also started signing up on this platform.